Nice to meet you, we are SHINYU Matcha.
SHINYU Matcha represents exceptional Ceremonial Grade A matcha from the first harvest, sourced from Shizuoka, Japan. Working directly with a family-run tea farm, we select only the finest leaves. The result is a vibrant green color, a smooth refined taste and a creamy finish with subtle umami notes perfect for premium matcha lattes and traditional matcha.
Read moreThe benefits of Ceremonial Grade A Matcha
Rich in antioxidants and natural caffeine, SHINYU Matcha provides long-lasting, calm focus without an energy crash. Thanks to the first harvest and ceremonial grade A quality, you'll enjoy a pure taste, vibrant color and a smooth, creamy finish perfect for a healthy and refined daily ritual. Shop matcha
First Harvest & Direct Trade
Healthy nutrients
Rich in antioxidants
Ceremonial Grade A
100% pesticide free
Natural energy and focus
The benefits of our Premium Hojicha
SHINYU Premium Hojicha is naturally low in caffeine, easily digestible and rich in antioxidants. Our Hojicha helps with relaxation without an energy crash and is perfect for a laid-back evening. Its warm, roasted notes make it a soothing and flavorful alternative to coffee. Shop hojicha
Premium quality
100% pesticide free
Vegan and sugar free
Low in caffeine
Relaxing and stress relieving
Rich in antioxidants
SHINYU Matcha magic in your kitchen
Quick, fresh and surprisingly delicious matcha recipes. From creamy matcha lattes to energising bowls and sophisticated sweet treats. Discover, mix, whisk and enjoy your daily dose of green goodness.
Let's talk Matcha!
View all
What people say about us
Truly the best matcha I have tried, and the customer service is also very quick and friendly.
Ana, Groningen
Geen grassmaak maar echt matcha zoals in Japan
Sultan, Amsterdam
Deze matcha kreeg ik cadeau en ik ben verkocht. De smaak is echt iets aparts, zo een volle, romige matcha met die typische zachte bitterheid erachteraan heb ik nog nergens anders geproefd. Geen grasachtige nasmaak zoals je bij goedkopere matcha vaak hebt, maar puur en verfijnd. Of je 'm nu warm opklopt of door een latte doet, de smaak blijft prachtig. Echt een aanrader voor wie van goede matcha houdt. Ik ben fan!
Serdar, Uithoorn
Heerlijke matcha waar je zowel fantastische warme als koude drankjes mee kan maken.
Sanne, Tijnje
Goede kwaliteit! Mooie smaak
Eliza, Middelburg
Briljant value for money. Good taste
Ulrig , Dresden
Puur genieten
Mirjam, Utrecht
Eindelijk goede matcha gevonden.
Olaf, Dronten
Echt de beste matcha die ik tot nu toe heb geprobeerd: volle smaak, mooie kwaliteit en je proeft meteen dat het premium is.
Jordi, Ommen
Andere Macha die ik probeerde was vaak te bitter voor mijn smaak. Shinyu is zacht maar krachtig van smaak. Een echte aanrader!
Max, Zwolle
Shinyu Matcha is op vele manieren toepasbaar. Een aspect dat altijd geborgd blijft en gewoonweg uniek: de pure kwaliteit. Beter is er niet.
Georgie, Zwolle
抹茶の香りがよく、色合いも繊細です！ 飲み終わった後の口に広がる抹茶の余韻が日本の風景を連想させとても記憶に残り素晴らしい気持ちになります！
Japan, Shinyuuuuu
Follow us on social media
shinyumatcha
From the mountain to your cup. 🍵🇯🇵
High up in the mountains, surrounded by beautiful matcha fields, with the iconic Mount Fuji visible in the distance, is where our matcha journey begins. 🌿
SHINYU Matcha is Premium Japanese Matcha, Ceremonial Grade A, First Harvest, carefully cultivated and produced in Shizuoka, Japan. 💚
From the matcha plantation of Japan to cafés, businesses and matcha lovers across Europe, we proudly ship our matcha throughout Europe. 🇪🇺
And did you know? SHINYU Matcha® is officially registered as a trademark in Europe. ✨
Pure origin. Exceptional quality. SHINYU Matcha.
#SHINYUMatcha #JapaneseMatcha #CeremonialGrade #Matcha
THE MATCHA EUROPE IS TALKING ABOUT. 🍵
First Harvest. Shizuoka, Japan.
Ceremonial Grade A - - nothing less.
A vibrant green colour. A refined, smooth flavour.
Premium Japanese matcha, carefully selected for those who know the difference.
Already served in 200+ cafés, restaurants, bakeries & ice cream shops across 9+ countries.
Now, we’re taking it further.
Europe, we’re just getting started. 🇯🇵🇪🇺
Premium quality. Exceptional service. Sharp pricing.
This is SHINYU Matcha.
#Matcha #MatchaLovers #CeremonialMatcha #JapaneseMatcha
Keep your matcha as fresh as the day it was harvested. 🍵✨
Our premium storage tins are specially designed to protect your matcha from light, air, and moisture helping preserve its vibrant color, delicate aroma, and rich umami.
And here’s the best part: every SHINYU Membership includes one of these premium storage tins completely free. A small detail that makes a big difference in every cup. ✨
Because exceptional matcha deserves exceptional care. 💚
#Matcha #CeremonialMatcha #MatchaLover #MatchaTea
Not just beautiful. Unforgettable. 🍵✨
Our ceremonial grade A Matcha brings vibrant colour, a smooth umami taste, and endless possibilities. From premium lattes to cakes, pastries, gelato, desserts, and more crafted to impress.
Available across Europe and trusted by 200+ cafés, bakeries, restaurants, and matcha bars in 9+ countries.
Quality without compromise. That’s SHINYU Matcha. 💚
#matcha #matchalatte #ceremonialmatcha #greentea
🍵 Experience the taste of true Japanese quality.
At SHINYU Matcha, we proudly source our Ceremonial Grade A Matcha from Shizuoka, Japan one of the world’s most renowned matcha regions. 🇯🇵🍃
We believe quality comes first. Whether you’re enjoying matcha at home or looking for a reliable business supplier, we’re here for you.
🌍 Already trusted in 9 countries and delivering across all of Europe.
Taste the difference. Choose authenticity. Choose SHINYU Matcha. 💚
#Matcha #JapaneseMatcha #CeremonialMatcha #MatchaLover
Roasted, refined, and unmistakably Japanese. 🇯🇵🍃
Premium hojicha with a smooth, comforting character and deep roasted notes that keep you coming back for another sip.
Available across Europe.
#hojicha #matcha #japanesetea #tealover
Stopped by customs 👀🍵
Our fresh SHINYU Matcha harvest has officially arrived and is making its way across Europe. Every batch is carefully inspected before it reaches your cup.
Fresh from Japan. Shipped across Europe.
#Matcha #MatchaLover #CeremonialMatcha #MatchaTea
🍃 Start your morning ritual with SHINYU.
Enjoy the finest quality matcha from Shizuoka, Japan. Smooth, vibrant, and crafted for your daily moment of calm. The perfect addition to your home café.
✨ Shipping across Europe.
#MatchaLover #MatchaAddict #HomeCafe #JapaneseMatcha
Blueberry matcha cheesecake made with SHINYU Matcha 💚🫐
Light notes of umami, creamy texture, and that vibrant ceremonial grade A matcha from Shizuoka, Japan.
This is what you can create with the best pure, direct trade matcha trusted by cafés, bakeries & coffee and matcha bars across 8 countries in Europe.
Shipping across Europe 📦🍵
#matcha #matchalove #shinyumatcha #matchadessert
Summer in a glass 🍓🍵✨
Raspberry Tonic Matcha is the perfect balance of vibrant ceremonial matcha, sparkling tonic, fresh raspberry notes, and pure refreshment. A drink made for sunny days. ☀️
At SHINYU Matcha, we work directly with the tea plantation we visit every year in Japan to bring you authentic Ceremonial Grade A, First Harvest matcha of the highest quality. Trusted by 200+ cafés, coffee bars, restaurants, bakeries, gelato shops, and matcha bars across 9+ countries and we’re only getting started.
From the Netherlands & Belgium to soon all across Europe.
Taste the difference of real matcha. 💚
#matcha #matchalatte #ceremonialmatcha #matchalover
Something special is almost here. 🍵✨
Our SHINYU Matcha storage cans are arriving soon designed to keep your ceremonial Grade A matcha fresh, vibrant, and protected from light and air.
Minimal design, made for your daily ritual.
The perfect home for your favorite direct trade matcha. 🤍
Just a little more patience… they’re almost here.
#MatchaLover #CeremonialMatcha #MatchaAccessories #DirectTrade
The iced drink everyone will be obsessed with this summer 🍵🥭✨
Our iced mango matcha is made with premium ceremonial Grade A, first harvest matcha for the smoothest, richest flavor and natural energy boost.
#matcha #icedmatcha #matchalover #ceremonialmatcha
A moment of pure green energy 🍵✨
Our ceremonial grade A matcha, first harvest from Shizuoka, captured mid splash. Vibrant, smooth, and crafted for those who appreciate the ritual as much as the taste.
This is matcha at its finest. This is SHINYU. 💚
#matcha #matchalover #ceremonialmatcha #matchalife
Matcha magic 🍵✨
Watch the cloud slowly bloom… 💭💚 pure zen in a glass.
⠀
#matcha #matchalover #matchalatte #matchadrink #shinyumatcha
Not all matcha is made for baking but ours is! 🍵✨
SHINYU ceremonial Grade A matcha brings a naturally vibrant green color 💚 and a smooth, rich taste without bitterness. That’s why it doesn’t get lost in your recipes it actually elevates them.
From lattes to pastries like this matcha carrot cake 🍰🥕, you’ll taste the difference in every bite.
Upgrade your creations with matcha that actually performs. 📈🇯🇵
#matcha #matchalovers #matcharecipes #ceremonialmatcha
From leaf to ritual 🍃✨
Swipe to discover what true quality looks like our ceremonial Grade A matcha, vibrant green and crafted for a smooth, rich experience. You can see it, you can feel it, and once you taste it… there’s no going back.
Pure, powerful, and made for your daily moment of calm 💚🇯🇵
#matcha #matchalover #greentea #matchalatte
Sip. Savor. Shine. 🍵✨
Elevate your mornings with SHINYU Matcha, the ceremonial grade A matcha straight from Japan. Direct trade, trusted in 200+ cafés in 8 countries, loved by thousands worldwide. 💚
#MatchaMagic #CeremonialMatcha #JapaneseMatcha #MatchaLovers
Cosy Matcha Morning 🍵✨
Slow down, sip, and enjoy a moment of pure calm.
At SHINYU Matcha, we bring you ceremonial Grade A matcha first harvest, sourced through direct trade from Japan for the highest quality and authenticity. Trusted by 200+ cafés, bakeries, and hospitality industry across Europe.
Available for private customers in the Netherlands and Belgium, with more European countries coming soon.
Experience matcha the way it’s meant to be. 🇯🇵
#matcha #matchalover #ceremonialmatcha #matchalatte
Soft, fluffy, and infused with the finest green gold. 💚
This matcha vanilla cake is made with SHINYU ceremonial grade A matcha - first harvest, vibrant in color and smooth in taste.
A perfect balance of delicate vanilla sweetness and premium matcha.
One slice is never enough. 🍵✨
#matcha #matchalover #matchadessert #matchacake
Here’s a refreshingly delicious Iced Blueberry Matcha! 💙💚 Made with SHINYU First Harvest Matcha, carefully harvested for the best flavor and quality. Smooth, creamy, with subtle umami notes that’s what makes our matcha truly special. Perfect for enjoying anytime, anywhere.
#MatchaLovers #IcedMatcha #CeremonialGrade #PremiumMatcha
by Wemessage
You might also like this
SHINYU Hojicha Single Pack (30gr)
€ 15,95
SHINYU Matcha - storage tin
€ 9,95
SHINYU Matcha Triple Pack (3x30gr)
€ 49,95
SHINYU Matcha - Single pack (30gr)
€ 21,95
SHINYU Matcha starter kit
€ 79,95