Matcha with a special story and an unforgettable taste.
From Kakegawa to your kitchen
Rated 9,9/10 by more than 17 happy customers
Nice to meet you, we are SHINYU matcha
SHINYU means “best friend” in Japanese, and that’s exactly what matcha will be to you. Not just any drink, but a daily upgrade for your body and mindset. Packed with antioxidants, with a natural detoxifying effect and rich in chlorophyll and L-theanine, matcha supports your energy and focus in a unique way.
Unlike coffee, matcha gives you a long-lasting, well-distributed energy boost without spikes, crashes or nervousness. This is how you start each day, sharp, focused and balanced. Your new morning ritual begins here.
Thanks to our direct connections in Japan, we work with an exclusive, authentic matcha plantation that is among the absolute best in the country. Our matcha comes from the first harvest, which ensures a softer taste, vibrant green color and the highest concentration of nutrients.
For generations, this plantation has been managed with care and dedication by the same family, with centuries-old traditions and refined craftsmanship coming together in each harvest.
The result? Matcha of exceptional quality, which is pure, potent and decidedly premium. Taste the difference and discover why this will become your new favourite ritual.
Our origins
Our matcha plantation is hidden in a valley, allowing our tea leaves to take full advantage of the sunlight and retain heat well. This has a fantastic effect on the green tea leaves and provides you with the very best flavour! From our plantation, you have a beautiful view of Mount Fuji! You may have already spotted Mount Fuji on our packaging.
Mission & vision
We keep our mission simple. Namely, making the best quality matcha available to everyone! SHINYU Matcha takes care of it for you, as your friend and new ritual.
What people say about us
Truly the best matcha I have tried, and the customer service is also very quick and friendly.
Ana, Groningen
Geen grassmaak maar echt matcha zoals in Japan
Sultan, Amsterdam
Deze matcha kreeg ik cadeau en ik ben verkocht. De smaak is echt iets aparts, zo een volle, romige matcha met die typische zachte bitterheid erachteraan heb ik nog nergens anders geproefd. Geen grasachtige nasmaak zoals je bij goedkopere matcha vaak hebt, maar puur en verfijnd. Of je 'm nu warm opklopt of door een latte doet, de smaak blijft prachtig. Echt een aanrader voor wie van goede matcha houdt. Ik ben fan!
Serdar, Uithoorn
Heerlijke matcha waar je zowel fantastische warme als koude drankjes mee kan maken.
Sanne, Tijnje
Goede kwaliteit! Mooie smaak
Eliza, Middelburg
Briljant value for money. Good taste
Ulrig , Dresden
Puur genieten
Mirjam, Utrecht
Eindelijk goede matcha gevonden.
Olaf, Dronten
Echt de beste matcha die ik tot nu toe heb geprobeerd: volle smaak, mooie kwaliteit en je proeft meteen dat het premium is.
Jordi, Ommen
Andere Macha die ik probeerde was vaak te bitter voor mijn smaak. Shinyu is zacht maar krachtig van smaak. Een echte aanrader!
Max, Zwolle
Shinyu Matcha is op vele manieren toepasbaar. Een aspect dat altijd geborgd blijft en gewoonweg uniek: de pure kwaliteit. Beter is er niet.
Georgie, Zwolle
抹茶の香りがよく、色合いも繊細です！ 飲み終わった後の口に広がる抹茶の余韻が日本の風景を連想させとても記憶に残り素晴らしい気持ちになります！
Japan, Shinyuuuuu
Meet the team
SHINYU matcha was born out of a passion and deep love for matcha. We, Bart and Tim, travelled to Japan to discover what real, authentic Japanese matcha is and what goes into creating a silky smooth matcha powder. From there, SHINYU was born.
Tim Lubbers
Co-Founder
Bart Lubbers
Co-Founder
Follow us on social media
shinyumatcha
From the mountain to your cup. 🍵🇯🇵
High up in the mountains, surrounded by beautiful matcha fields, with the iconic Mount Fuji visible in the distance, is where our matcha journey begins. 🌿
SHINYU Matcha is Premium Japanese Matcha, Ceremonial Grade A, First Harvest, carefully cultivated and produced in Shizuoka, Japan. 💚
From the matcha plantation of Japan to cafés, businesses and matcha lovers across Europe, we proudly ship our matcha throughout Europe. 🇪🇺
And did you know? SHINYU Matcha® is officially registered as a trademark in Europe. ✨
Pure origin. Exceptional quality. SHINYU Matcha.
#SHINYUMatcha #JapaneseMatcha #CeremonialGrade #Matcha
THE MATCHA EUROPE IS TALKING ABOUT. 🍵
First Harvest. Shizuoka, Japan.
Ceremonial Grade A - - nothing less.
A vibrant green colour. A refined, smooth flavour.
Premium Japanese matcha, carefully selected for those who know the difference.
Already served in 200+ cafés, restaurants, bakeries & ice cream shops across 9+ countries.
Now, we’re taking it further.
Europe, we’re just getting started. 🇯🇵🇪🇺
Premium quality. Exceptional service. Sharp pricing.
This is SHINYU Matcha.
#Matcha #MatchaLovers #CeremonialMatcha #JapaneseMatcha
Keep your matcha as fresh as the day it was harvested. 🍵✨
Our premium storage tins are specially designed to protect your matcha from light, air, and moisture helping preserve its vibrant color, delicate aroma, and rich umami.
And here’s the best part: every SHINYU Membership includes one of these premium storage tins completely free. A small detail that makes a big difference in every cup. ✨
Because exceptional matcha deserves exceptional care. 💚
#Matcha #CeremonialMatcha #MatchaLover #MatchaTea
Not just beautiful. Unforgettable. 🍵✨
Our ceremonial grade A Matcha brings vibrant colour, a smooth umami taste, and endless possibilities. From premium lattes to cakes, pastries, gelato, desserts, and more crafted to impress.
Available across Europe and trusted by 200+ cafés, bakeries, restaurants, and matcha bars in 9+ countries.
Quality without compromise. That’s SHINYU Matcha. 💚
#matcha #matchalatte #ceremonialmatcha #greentea
🍵 Experience the taste of true Japanese quality.
At SHINYU Matcha, we proudly source our Ceremonial Grade A Matcha from Shizuoka, Japan one of the world’s most renowned matcha regions. 🇯🇵🍃
We believe quality comes first. Whether you’re enjoying matcha at home or looking for a reliable business supplier, we’re here for you.
🌍 Already trusted in 9 countries and delivering across all of Europe.
Taste the difference. Choose authenticity. Choose SHINYU Matcha. 💚
#Matcha #JapaneseMatcha #CeremonialMatcha #MatchaLover
Roasted, refined, and unmistakably Japanese. 🇯🇵🍃
Premium hojicha with a smooth, comforting character and deep roasted notes that keep you coming back for another sip.
Available across Europe.
#hojicha #matcha #japanesetea #tealover
Stopped by customs 👀🍵
Our fresh SHINYU Matcha harvest has officially arrived and is making its way across Europe. Every batch is carefully inspected before it reaches your cup.
Fresh from Japan. Shipped across Europe.
#Matcha #MatchaLover #CeremonialMatcha #MatchaTea
🍃 Start your morning ritual with SHINYU.
Enjoy the finest quality matcha from Shizuoka, Japan. Smooth, vibrant, and crafted for your daily moment of calm. The perfect addition to your home café.
✨ Shipping across Europe.
#MatchaLover #MatchaAddict #HomeCafe #JapaneseMatcha
Blueberry matcha cheesecake made with SHINYU Matcha 💚🫐
Light notes of umami, creamy texture, and that vibrant ceremonial grade A matcha from Shizuoka, Japan.
This is what you can create with the best pure, direct trade matcha trusted by cafés, bakeries & coffee and matcha bars across 8 countries in Europe.
Shipping across Europe 📦🍵
#matcha #matchalove #shinyumatcha #matchadessert
Summer in a glass 🍓🍵✨
Raspberry Tonic Matcha is the perfect balance of vibrant ceremonial matcha, sparkling tonic, fresh raspberry notes, and pure refreshment. A drink made for sunny days. ☀️
At SHINYU Matcha, we work directly with the tea plantation we visit every year in Japan to bring you authentic Ceremonial Grade A, First Harvest matcha of the highest quality. Trusted by 200+ cafés, coffee bars, restaurants, bakeries, gelato shops, and matcha bars across 9+ countries and we’re only getting started.
From the Netherlands & Belgium to soon all across Europe.
Taste the difference of real matcha. 💚
#matcha #matchalatte #ceremonialmatcha #matchalover
Something special is almost here. 🍵✨
Our SHINYU Matcha storage cans are arriving soon designed to keep your ceremonial Grade A matcha fresh, vibrant, and protected from light and air.
Minimal design, made for your daily ritual.
The perfect home for your favorite direct trade matcha. 🤍
Just a little more patience… they’re almost here.
#MatchaLover #CeremonialMatcha #MatchaAccessories #DirectTrade
The iced drink everyone will be obsessed with this summer 🍵🥭✨
Our iced mango matcha is made with premium ceremonial Grade A, first harvest matcha for the smoothest, richest flavor and natural energy boost.
#matcha #icedmatcha #matchalover #ceremonialmatcha
A moment of pure green energy 🍵✨
Our ceremonial grade A matcha, first harvest from Shizuoka, captured mid splash. Vibrant, smooth, and crafted for those who appreciate the ritual as much as the taste.
This is matcha at its finest. This is SHINYU. 💚
#matcha #matchalover #ceremonialmatcha #matchalife
Matcha magic 🍵✨
Watch the cloud slowly bloom… 💭💚 pure zen in a glass.
⠀
#matcha #matchalover #matchalatte #matchadrink #shinyumatcha
Not all matcha is made for baking but ours is! 🍵✨
SHINYU ceremonial Grade A matcha brings a naturally vibrant green color 💚 and a smooth, rich taste without bitterness. That’s why it doesn’t get lost in your recipes it actually elevates them.
From lattes to pastries like this matcha carrot cake 🍰🥕, you’ll taste the difference in every bite.
Upgrade your creations with matcha that actually performs. 📈🇯🇵
#matcha #matchalovers #matcharecipes #ceremonialmatcha
From leaf to ritual 🍃✨
Swipe to discover what true quality looks like our ceremonial Grade A matcha, vibrant green and crafted for a smooth, rich experience. You can see it, you can feel it, and once you taste it… there’s no going back.
Pure, powerful, and made for your daily moment of calm 💚🇯🇵
#matcha #matchalover #greentea #matchalatte
Sip. Savor. Shine. 🍵✨
Elevate your mornings with SHINYU Matcha, the ceremonial grade A matcha straight from Japan. Direct trade, trusted in 200+ cafés in 8 countries, loved by thousands worldwide. 💚
#MatchaMagic #CeremonialMatcha #JapaneseMatcha #MatchaLovers
Cosy Matcha Morning 🍵✨
Slow down, sip, and enjoy a moment of pure calm.
At SHINYU Matcha, we bring you ceremonial Grade A matcha first harvest, sourced through direct trade from Japan for the highest quality and authenticity. Trusted by 200+ cafés, bakeries, and hospitality industry across Europe.
Available for private customers in the Netherlands and Belgium, with more European countries coming soon.
Experience matcha the way it’s meant to be. 🇯🇵
#matcha #matchalover #ceremonialmatcha #matchalatte
Soft, fluffy, and infused with the finest green gold. 💚
This matcha vanilla cake is made with SHINYU ceremonial grade A matcha - first harvest, vibrant in color and smooth in taste.
A perfect balance of delicate vanilla sweetness and premium matcha.
One slice is never enough. 🍵✨
#matcha #matchalover #matchadessert #matchacake
Here’s a refreshingly delicious Iced Blueberry Matcha! 💙💚 Made with SHINYU First Harvest Matcha, carefully harvested for the best flavor and quality. Smooth, creamy, with subtle umami notes that’s what makes our matcha truly special. Perfect for enjoying anytime, anywhere.
#MatchaLovers #IcedMatcha #CeremonialGrade #PremiumMatcha
by Wemessage
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